This Avery's postcard view of Rottingdean seafront circa 1920s shows 'The Continental' tea rooms (centre right).
In Douglas d'Enno's wonderful book 'Rottingdean Through Time' he mentions the building as being called the (new) High Cliff Restaurant, and can be viewed on a Wardell's post card which he concludes, through the absence of the rebuilt White Horse, must be dated before 1934.
If you have any more information about The Continental or anything else you see in the picture then we'd love to hear your comments.
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The postcard featured in this article is currently available to purchase on Ebay - bidding ends 25th June 2018 > https://www.ebay.co.uk